星巴克情人节微电影

⑴ 和相亲女认识2个多月了，一共出去5次，微信天天聊，前一个月她也很主动微信联系我，基本一周联系我2次

人缺乏安全感，你这几次约会几乎没什么实质性的变化，所以注定失败，就算最后一次她出来了，你有自己想要跟她表达的主题？我感觉你没有，约会时不能太迁就女方，该有的主见必须得有。

⑵ 星巴克超大杯多少毫升

星巴克以一套怪异的命名来称呼它们的咖啡杯：小杯是 Tall(354ml)，中杯是 Grande(473ml)，大杯是 Venti(591ml)。虽然老外一直对它们的命名方式不满更有英文教授因此抵制星巴克，但星巴克照旧我行我素，而且还推出超大杯 Trenta，容量高达916毫升！

916毫升是什么概念？要知道人类平均胃容量也才900毫升。虽然胃有包容性，最多可容纳2000-4000毫升。

另外，有关于星巴克的一些信息仅供参考。

1. 咖啡杯越大，咖啡因含量越高吗？
对于普通咖啡，咖啡杯的大小并不能代表咖啡因的多少。通常来说，大杯咖啡上面更多的是牛奶和泡沫，而不是浓缩咖啡。以最受欢迎的焦糖玛奇朵为例，不管是中杯还是大杯，星巴克（专题阅读）只会放两份浓缩咖啡。

2. 星巴克到底有没有小杯这个尺寸？
罗永浩曾在其微电影《小马》里拍了星巴克的一个细节，他指着中杯向服务员说要中杯，但服务员说这是大杯，而小杯在星巴克则称为中杯。其实，不管是在星巴克的《饮料资源手册》，还是在收银系统中，小杯都存在，菜单上不显示则是为了增加销额，而非成本考虑。但如果你非吵着闹着要小杯的话，服务员是必须满足的！

⑶ 罗永浩星巴克什么意思

话题源自罗永浩投资拍的微电影《幸福59厘米之小马》中的剧情，罗永浩想在星巴克点一杯“小杯”的咖啡，但遭到了女服务员面带微笑地拒绝，反复用星巴克自己的标准，来教罗永浩识别中杯、大杯和特大杯的区别。罗永浩与其在争执了数个来回后，无法说服最小的杯不是“中杯”而是“小杯”，内心非常不爽，最后用“自打耳光”的方式收场，表现得特别的无奈。

锤子科技：

全称“锤子科技（北京）有限公司“，由罗永浩于2012年5月创办，是一家专注于新一代智能数码产品设计和研发的企业。

2013年12月16日，上海紫辉投资管理有限公司和不公开的投资者投资锤子科技7000万人民币。

2014年4月，锤子科技已完成了B轮融资，融资金额达到1.8亿人民币，锤子科技的整体估值超过10亿元。

⑷ 星巴克女服务员扮演者罗永浩

为了吸引眼球。在微电影《幸福59厘米之小马》中有这么一段剧情罗永浩想在星巴克点一杯小杯的咖啡，但遭到了女服务员面带微笑地拒绝，反复用星巴克自己的标准，大杯还是小杯来戏弄他是为了吸引观众眼球。

⑸ 招歌的歌词 《Sweetheart》2009星巴克情人节特辑

01. Death Cab for Cutie - Love Song (Cure cover)

Whenever I'm alone with you,
You make me feel like I am home again.
Whenever I'm alone with you,
You make me feel like I am whole again.

Whenever I'm alone with you,
You make me feel like I am young again.
Whenever I'm alone with you,
You make me feel like I am fun again.

However far away,
I will always love you.
However long I stay,
I will always love you.
Whatever words I say,
I will always love you.
I will always love you.

Whenever I'm alone with you,
You make me feel like I am free again.
Whenever I'm alone with you,
You make me feel like I am clean again.

However far away,
I will always love you.
However long I stay,
I will always love you.
Whatever words I say,
I will always love you.
I will always love you.

02. Katy Perry - Black and Gold (Sam Sparro cover)

black and gold
sam sparro
by mypurelife
the fish swam out of the ocean
and grew legs and they started walking
and the apes climbed down from the trees
and grew tall and they started talking
and the stars fell out of the sky
and my tears rolled into the ocean
now i'm looking for a reason why
you even set my world into motion
cause if you're not really here
then the stars don't even matter
now i'm filled to the top with fear
but it's all just a bunch of matter
cause if you're not really here
then i don't want to be either
i wanna be next to you
black and gold
black and gold
black and gold
i looked up into the gray sky
and see a thousand eyes staring back
and all around these golden beacons
i see nothing but black
i feel a way of something beyond them
i don't see what i can feel
if vision is the only validation
then most of my life isn't real
cause if you're not really here
then the stars don't even matter
now i'm filled to the top with fear
but it's all just a bunch of matter
cause if you're not really here
then i don't want to be either
i wanna be next to you
black and gold
black and gold
black and gold
cause if you're not really here
then the stars don't even matter
now i'm filled to the top with fear
but it's all just a bunch of matter
cause if you're not really here
then i don't want to be either
i wanna be next to you
black and gold
black and gold
black and gold

03. DeVotchKa - Hot Burrito #1 (I'm Your Toy) (Flying Burrito Brothers cover)

Written by gram parsons and chris ethridge.
You may be sweet and nice,
But that won't keep you warm at night
'cause i'm the one who showed you how
To do the things you're doing now.
He may feel all your charms.
Belly
He might hold you in his arms,
But i'm the one who let you in.
I was right beside you in the end.
Once upon a time,
You let me feel you deep inside,
But nobody knew, nobody saw.
Do you remember the way we cried?
I'm your toy.
I'm your old boy,
But i don't want no one
No, i wouldn't lie.
You know i'm not that kind of guy.
Once upon a time,
You let me feel you deep inside,
But nobody knew, nobody saw.
Do you remember the way we cried?
I'm your toy.
I'm your old boy,
But i don't want no one
But you to love me.
No, i wouldn't lie.
You know i'm not that kind of guy.

04. Department of Eagles - Love Me (Elvis Presley cover)

love me tender,love me sweet
never let me go
you have made my life complete
and i love you so

love me tender,love me true

all my dreams fulfilled

for my darling, i love you

and i always will

love me tender,love me long
take me to your heart
for its there that i belong
and well never part

love me tender,love me dear
tell me your are mine
ill be yours through all the year
till the end of time

05. Jessica Lea Mayfield - Words of Love (Buddy Holly cover)

Beatles
Hold me close and tell me how you feel
Tell me love is real
Words of love you whisper soft and true
Let me hear you say the words i long to hear
Darling when you're near
Words of love you whisper soft and true
Darling i love you

06. Ben Bridwell - Your Love Is Forever (George Harrison cover)

Sublime in the summertime, warm and lazy . . .
These are perfect days like Heaven's about here,
But unlike summer came and went -
Your love is forever,
I feel it and my heart knows
That we share it together.

Resigned to the wintertime's cold and dreary
Peering into fire flames, burning I know
That unlike winter came and went
Your love is forever
I feel it and my heart knows
That we share it together

I feel it and my heart knows you're the one
The guiding light in all your love shines on
The only lover worth it all
Your love is forever.

07. Kate Tucker - I'm on Fire (Bruce Springsteen cover)

Hey little girl is your daddy home
Did he go away and leave you all alone
I got a bad desire
Bruce Springsteen
I'm on fire
Tell me now baby is he good to you
Can he do to you the things that i do
I can take you higher
I'm on fire
Sometimes it's like someone took a knife baby
Edgy and ll and cut a six-inch valley
Through the middle of my soul
At night i wake up with the sheets soaking wet
And a freight train running through the
Middle of my head
Only you can cool my desire
I'm on fire

08. Rogue Wave - Maps (Yeah Yeah Yeahs cover)

pack up
i'm a stray
i'm not
oh say say say
oh say say say
oh say
wait.
they don't love you like i love you
wait.
they don't love you like i love you
maps...........
wait.
they don't love you like i love you
wait.
they don't love you like i love you
maps...........
maps...........
wait.
made off
don't stray
well my kinds
your kind
i'll stay the same
pack up
but don't stray
oh say say say
i'll say
wait.
they don't love you like i love you
wait.
they don't love you like i love you
maps...........
wait.
they don't love you like i love you
wait.
they don't love you like i love you
maps...........
maps...........
wait.
maps...........
maps...........
maps...........
maps...........
wait.
they don't love you like i love you
they don't love you like i love you
they don't love you like i love you
they don't love you like i love you
they don't love you like i love you
they don't love you like i love you
wait.
they don't love you like i love you
wait.
they don't love you like i love you
wait.
they don't love you like i love you
wait.
they don't love you like i love you
maps...........
wait.
they don't love you like i love you
wait.
they don't love you like i love you
maps...........
wait.
they don't love you like i love you

09. A.C. Newman - Take on Me (a-ha cover)

we're talking away
i don't know what
i'm to say i'll say it anyway
today's another day to find you
shying away
i'll be coming for your love, ok?

take on me

take me on

i'll be gone

in a day or two

in a day
so needless to say
i'm odds and ends
but i'll be stumbling away
slowly learning that life is ok.
say after me
it's no better to be safe than sorry
oh the things that you say
is it live or
just to play my worries away
you're all the things i've got to remember
you're shying away
i'll be coming for you anyway

10. Jem - Yellow (Coldplay cover)

coldplay-yellow
look at the stars; look how they shine for you 看著星星;看他们如何为你发亮
and everything you do 还有你做的每件事
yeah, they were all yellow 是的,它们全部黄色
i came along; i wrote a song for you 我向前;我为你写了一首歌
and all the things you do 而且你做所有的事物
and it was called yellow 而且它叫做黄色
so then i took my turn 所以然后我依照顺序
oh what a thing to have done 哦,已经做到什么事
and it was all yellow 而且它全部黄色
your skin, oh yeah your skin and bones 你的皮肤;哦,你的皮肤和骨头
turn into something beautiful 旋转进入美丽的东西之内
do you know?你知道吗
you know i love you so 你知道我爱你如此
you know i love you so 你知道我爱你如此
i swam across; i jumped across for you 我游过,为你跳过
oh what a thing to do 哦,做一件什么事
cause you were all yellow 因为你全部黄色
i drew a line; i drew a line for you 我画一条线,为你画一条线
oh what a thing to do 哦,做一件什么事
and it was all yellow 而且它全部黄色
and your skin, oh yeah your skin and bones 而且你的皮肤,是的,你的皮肤和骨头
turn into something beautiful 旋转进入美丽的东西之内
do you know?你知道吗
for you i be myself try 就你而言,我自己尝试
for you i be myself try 就你而言,我自己尝试
it's true 是真的
look how they shine for you 看它们如何为你发亮
look how they shine for you 看它们如何为你发亮
look how they shine for?看它们为谁发亮?
look how they shine for you 看它们如何为你发亮
look how they shine for you 看它们如何为你发亮
look how they shine 看它们如何发亮
look at the stars看著星星
look how they shine for you 看它们如何发亮
and all the things that you do 还有你做的所有事

11. Richard Hawley - Early Morning Rain (Gordon Lightfoot cover)

in the early morning rain
with a dollar in my hand
and an aching in my heart
and my pockets full of sand
i'm a long ways from home
and i missed my loved one so
in the early morning rain
with no place to go
out on runway number nine
big 707 set to go
well i'm out here on the grass
where the pavement never grows
where the liquor tasted good
and the women all were fast
there she goes my friend
she's rolling out at last
hear the mighty engines roar
see the silver wing on high
she's away and westward bound
for above the clouds she flies
where the morning rain don't fall
and the sun always shines
she'll be flying over my home
in about three hours time
this ol' airport's got me down
it's no earthly good to me
'cause i'm stuck here on the ground
cold and drunk as i might be
can't jump a jet plane
like you can a freight train
so i best be on my way
in the early morning rain
so i best be on my way
in the early morning rain

12. Daniel Martin Moore - I Hear Music (Billie Holiday cover)

Frank loesser / burton lane
Billie Holiday
I hear music
Mighty fine music
The murmur of a morning breeze up there
The rattle of the milkman on the stair
Sure that's music
The singing of a sparrow in the sky
The perking of the coffee right near by
That's my favorite melody
You my angel, phoning me
I hear music
Mighty fine music
And anytime i think my world is wrong
I get me out of bed and sing this song

13. She & Him - I Put a Spell on You (Screamin' Jay Hawkins cover)

(Screamin' Jay Hawkins)
I put a spell on you
'Cause you're mine
Bi-a-do-ya, di-a-do-ya, dia-do-a, dia-do-a
You better stop the things you do
And I ain't lyin', no I ain't lyin'
Morrison Van
I can't stand it
Your runnin' around
You should know better mama
I can't stand it
Since you put me down
I put a spell on you
Because you're mine
(Instrumental)
Do I love ya
Do I love ya
Do I love ya
Oh my
And always care if you don't want me
I said I'm yours right now
I put a spell on you
Because, bi-a-doot, di-a-doot, di-a-doo
You're mine
(Transcribed by ear; corrections requested and welcomed!)

14. Lila Downs - My One and Only Love (Frank Sinatra cover)

the very thought of you makes my heart sing
like an april breeze
on the wings of spring
and you appear in all your splendor
my one and only love
the shadow's fall and spread their
mystique charms in the hush of night
while you're in my arms
i feel your lips, so warm and tender
my one and only love
the touch of your hand is like heaven
a heaven that i've never known
the blush on your cheek
whenever i speak
tells me that you are my own
you fill my eager heart with
such desire
every kiss you give
sets my soul on fire
i give myself in sweet surrender
my one and only love
the touch of your hand is like heaven
a heaven that i've never known
the blush on your cheek
whenever i speak
tells me that you are my own
you fill my eager heart with
such desire
every kiss you give
sets my soul on fire
i give myself in sweet surrender
my one and only love
love

⑹ 如何利用节日契机做好品牌营销

中国传统的各种节日，加上越来越多的西方泊来品，使得目前我国的节假日占到全年的相当比例。众多的节日给了消费者更多消费的理由，也给了企业更多营销的机会。节日营销有别于常规性营销，因其呈现出集中性和规模性的特点，历来被众多企业视为黄金销售时机。随着年末圣诞、元旦及春节等假日的陆续来临，各行各业的商家也开始摩拳擦掌，准备使出浑身解数，在即将到来的最大节日季展开一场营销决战，以获得大的丰收。那么节假日期间应如何开展特定的营销策略以吸引消费者眼球和钱包，最终达到提升企业品牌与销售的双重目的？
一、创意为先，整合造势
随着越来越多的企业开始加入节日借势营销的大军，这场战役已经变得越来越难。为制造热点在一系列节日营销活动中突显自己，准确地捕捉人们的节日消费心理，需要企业推出的活动和策略必须有独特之处，才可能为节日中产品的销售积累足够的人气和口碑。好的创意可以抢先吸引大众的注意力，想别人未曾想，做别人未曾做的事情才能在大众群体中引发震撼，而创意当然也要与实际时机相结合，与整体主题一致。
企业应该充分利用多种媒体渠道和平台的有效组合，引起包括媒介、消费者在内的社会各个角落对品牌的广泛关注，同时发掘新的媒体运作形式形成强势的舆论效应和传播效果，为品牌的节日营销造势。在这样一个整合营销传播时代，只有创新的勇气、独特的智慧加上整合营销传播才有胜出的可能。绝味食品作为休闲食品行业的新秀，在诸多新兴媒体领域都有涉及，借力节日营销，绝味推出的整合营销策略在宣传产品，提高产品销量的同时，也大大的拓展了企业品牌的影响力。去年“十一”黄金周来临之际，绝味联手腾讯，展开了休闲食品企业与互联网的新型异业合作，开启了一场“爱绝味，玩痛快”的狂欢活动。消费者在绝味门店购买相应数额的绝味食品，就能得到一张刮刮卡，可以到绝味迷你站兑换道具，在线上玩欢乐系列的游戏，筹齐“欢乐国庆”四字灯笼，就可以赢得绝味、ipad等礼包奖品。此次绝味以创新的合作方式和新型营销模式推出的活动一经开启，就使得绝味门店来访人数和产品销量不断攀升，成功的打赢了一场节日营销的战役。
随着互联网媒体的深入发展，微博和视频成为了此时最受关注的新一代互联网产品，由此产生的微博营销和“微电影”也成为了时下热门的营销工具，吸引了不少企业的关注。今年的情人节，星巴克的“情人节你想在星巴克邂逅谁”的微电影就从各色的营销方案中脱颖而出，利用一部优雅又精致的微电影，推出了通过凑齐男女徽章免费送咖啡，为剩男剩女们创造沟通机会的情人节“月老”活动，做到了品牌、销售双丰收。各企业应紧随时代潮流，充分开发和利用这些社会化媒体传播的利器，挖掘网络病毒营销的潜力，有效提升企业的品牌与销量。
二、明确目标，突出主题
每个企业因为所卖的产品不同，其主体消费群体也不尽相同，在营销中要覆盖所有人群十分困难，而在特定的节日中，针对的目标消费者更加具有特定性，因此节日营销必须有的放矢。
企业要想将品牌节日营销做成功，就必须对其目标消费者的产品倾向性、节日消费行为，及对各种促销方式的偏好程度、对相似产品的市场态度等进行深入的研究。巧克力品牌士力架，在2010年开始将“酷玩儿日”这一发源于俄罗斯的洋节日引入了中国市场，在这一天专门针对中国喜欢运动，喜欢娱乐，喜欢挑战极限的年轻族群开展了一系列营销活动，通过极限运动秀，摇滚乐队演出等将品牌的声音通过不同的渠道进行了有效传播，在年轻潮流群体中打造了良好的口碑。
节日营销一定要有一个明确的主题，主题首先一定要有冲击力，让消费者看后记忆深刻，其次要有吸引力，让消费者产生购买产品兴趣，而且不论是在广告宣传或其他媒体宣传，还是终端的陈列和促销活动，都要主题统一，突出，对消费者形成一种冲击。主题的突出可以通过卖场的布置，特色的活动，产品的陈列，针对节日推出的的特色包装，甚至是特色产品来表现，以打造节日氛围为主。三全食品在09年闰五月，双端午携手这千载难逢的机遇面前，于端午节重磅推出以“两个五月五，快乐1＋1”为主题的大型促销活动，通过让消费者分享龙舟粽，赢取双重快乐好礼的方式吸引了众多消费者的眼球，而在媒体以及终端等方面也对此次主题活动给予了全力的配合，用龙舟粽充分调动端午节的节日氛围，相应推出的龙舟粽礼盒和龙舟粽礼箱也让其销量更上一层楼。
三、宣传卖点节日化，品牌文化嫁接节日文化
节日营销之所以与日常的营销不同，就是因为它被放在了一些特定节日的大氛围下，不同的节日有不同的节日文化，不同的节日消费者的节日消费心理也都会有所不同。
根据厦门美锐营销策划组的观点:
节日的购物氛围为企业和消费者都提供了与对方更亲密接触的机会，企业应该根据不同节日的不同文化氛围，开展有针对性的节日营销，充分挖掘和利用节日本身的文化内涵，并与自身经营理念和企业文化结合起来，这样不仅可以吸引众多消费者的关注，同时对企业良好品牌形象的树立，以及品牌文化的宣传与传播也会有极大的促进作用。
百事在2012春节的节日营销广告战役中，就紧紧抓住了“回家过年”这一与春节文化密切相关的应景话题，在广告片中大打亲情牌，演绎出了中国消费者最喜欢的温情故事：春节了，在远方的游子无论在哪里，做什么，都有相同的目的地，那就是家。百事的“把乐带回家”的广告片一经播出便引起了公众的共鸣，尤其在年轻群体中，很多人表示，今年过年一定要回家陪父母过年。百事的这一役不仅做到了成功的营销，吸引了众多媒体和大众关注的目光，同时也将百事“年轻、向上、时代”的品牌形象，以及百事独特的，有内涵的，赋有社会责任感和使命感的品牌文化传递给了大众。节日化的宣传卖点和品牌特有文化的注入使得商品变得更平易近人，销售额自然是水涨船高，而对于消费者来说，这种蕴含了情感和文化元素的商品，在购买时的心情会更加有共鸣。这种加入人文情感的营销方式在情感上满足了顾客的消费心理和审美追求，减弱了宣传方式本身的商业色彩，从而冲淡了消费者的对广告的逆反心理，在一定程度上引起消费者的情感共鸣，这是企业在节日营销中需要重点研究的一点。
在市场竞争日益激烈的今天，企业要想在节日营销这块大蛋糕中多分一块，仅仅依靠产品与服务本身是不够的。
酒香也怕巷子深，要想在节日营销战中拔得头筹，企业必须要善于制造热点，想别人之未曾想，整合所有资源与渠道平台，加强品牌的大众舆论影响力，为品牌的节日营销造势。同时，企业更需明确目标，为节日营销确立一个突出的主题，充分挖掘节日本身的文化内涵，并与自身企业文化结合起来，力求引起消费者的共鸣。如此，我们才能在节日营销的战役中取得品牌和销量的双赢！

⑺ 星巴克咖啡拍一个关于大中小杯的一个微电影叫什么

袁成杰《幸福59厘米之小马》

⑻ 罗永浩星巴克打脸的含义是什么

相信很多人对罗永浩“打脸”的一段视频记忆犹新，该片段出现在电影《幸福59厘米之小马》中。

根据剧情，罗永浩在星巴克想点个中间杯型的咖啡，所以向女服务员点单中杯咖啡，结果女服务员会告诉他“对不起，先生，我们只有中杯、大杯、和特大杯。中间杯型的是大杯而不是中杯”。

星巴克一个升杯提醒能增加营收6570万！每家店每天的客人数量在300名左右，推荐成功的比例大约为10%。也就是30名客人会改变初衷，增加消费金额。

如果按照每个客人都是增加最少的升杯消费（3元）来计算，一个门店一天的销售额能增加90元。星巴克公开信息称，2015年在中国的门店超过2000家，按照这个数字推算，光这一项，星巴克一年就能增加营业收入6570万元。