星巴克情人節微電影

⑴ 和相親女認識2個多月了，一共出去5次，微信天天聊，前一個月她也很主動微信聯系我，基本一周聯系我2次

人缺乏安全感，你這幾次約會幾乎沒什麼實質性的變化，所以註定失敗，就算最後一次她出來了，你有自己想要跟她表達的主題？我感覺你沒有，約會時不能太遷就女方，該有的主見必須得有。

⑵ 星巴克超大杯多少毫升

星巴克以一套怪異的命名來稱呼它們的咖啡杯：小杯是 Tall(354ml)，中杯是 Grande(473ml)，大杯是 Venti(591ml)。雖然老外一直對它們的命名方式不滿更有英文教授因此抵制星巴克，但星巴克照舊我行我素，而且還推出超大杯 Trenta，容量高達916毫升！

916毫升是什麼概念？要知道人類平均胃容量也才900毫升。雖然胃有包容性，最多可容納2000-4000毫升。

另外，有關於星巴克的一些信息僅供參考。

1. 咖啡杯越大，咖啡因含量越高嗎？
對於普通咖啡，咖啡杯的大小並不能代表咖啡因的多少。通常來說，大杯咖啡上面更多的是牛奶和泡沫，而不是濃縮咖啡。以最受歡迎的焦糖瑪奇朵為例，不管是中杯還是大杯，星巴克（專題閱讀）只會放兩份濃縮咖啡。

2. 星巴克到底有沒有小杯這個尺寸？
羅永浩曾在其微電影《小馬》里拍了星巴克的一個細節，他指著中杯向服務員說要中杯，但服務員說這是大杯，而小杯在星巴克則稱為中杯。其實，不管是在星巴克的《飲料資源手冊》，還是在收銀系統中，小杯都存在，菜單上不顯示則是為了增加銷額，而非成本考慮。但如果你非吵著鬧著要小杯的話，服務員是必須滿足的！

⑶ 羅永浩星巴克什麼意思

話題源自羅永浩投資拍的微電影《幸福59厘米之小馬》中的劇情，羅永浩想在星巴克點一杯「小杯」的咖啡，但遭到了女服務員面帶微笑地拒絕，反復用星巴克自己的標准，來教羅永浩識別中杯、大杯和特大杯的區別。羅永浩與其在爭執了數個來回後，無法說服最小的杯不是「中杯」而是「小杯」，內心非常不爽，最後用「自打耳光」的方式收場，表現得特別的無奈。

錘子科技：

全稱「錘子科技（北京）有限公司「，由羅永浩於2012年5月創辦，是一家專注於新一代智能數碼產品設計和研發的企業。

2013年12月16日，上海紫輝投資管理有限公司和不公開的投資者投資錘子科技7000萬人民幣。

2014年4月，錘子科技已完成了B輪融資，融資金額達到1.8億人民幣，錘子科技的整體估值超過10億元。

⑷ 星巴克女服務員扮演者羅永浩

為了吸引眼球。在微電影《幸福59厘米之小馬》中有這么一段劇情羅永浩想在星巴克點一杯小杯的咖啡，但遭到了女服務員面帶微笑地拒絕，反復用星巴克自己的標准，大杯還是小杯來戲弄他是為了吸引觀眾眼球。

⑸ 招歌的歌詞 《Sweetheart》2009星巴克情人節特輯

01. Death Cab for Cutie - Love Song (Cure cover)

Whenever I'm alone with you,
You make me feel like I am home again.
Whenever I'm alone with you,
You make me feel like I am whole again.

Whenever I'm alone with you,
You make me feel like I am young again.
Whenever I'm alone with you,
You make me feel like I am fun again.

However far away,
I will always love you.
However long I stay,
I will always love you.
Whatever words I say,
I will always love you.
I will always love you.

Whenever I'm alone with you,
You make me feel like I am free again.
Whenever I'm alone with you,
You make me feel like I am clean again.

However far away,
I will always love you.
However long I stay,
I will always love you.
Whatever words I say,
I will always love you.
I will always love you.

02. Katy Perry - Black and Gold (Sam Sparro cover)

black and gold
sam sparro
by mypurelife
the fish swam out of the ocean
and grew legs and they started walking
and the apes climbed down from the trees
and grew tall and they started talking
and the stars fell out of the sky
and my tears rolled into the ocean
now i'm looking for a reason why
you even set my world into motion
cause if you're not really here
then the stars don't even matter
now i'm filled to the top with fear
but it's all just a bunch of matter
cause if you're not really here
then i don't want to be either
i wanna be next to you
black and gold
black and gold
black and gold
i looked up into the gray sky
and see a thousand eyes staring back
and all around these golden beacons
i see nothing but black
i feel a way of something beyond them
i don't see what i can feel
if vision is the only validation
then most of my life isn't real
cause if you're not really here
then the stars don't even matter
now i'm filled to the top with fear
but it's all just a bunch of matter
cause if you're not really here
then i don't want to be either
i wanna be next to you
black and gold
black and gold
black and gold
cause if you're not really here
then the stars don't even matter
now i'm filled to the top with fear
but it's all just a bunch of matter
cause if you're not really here
then i don't want to be either
i wanna be next to you
black and gold
black and gold
black and gold

03. DeVotchKa - Hot Burrito #1 (I'm Your Toy) (Flying Burrito Brothers cover)

Written by gram parsons and chris ethridge.
You may be sweet and nice,
But that won't keep you warm at night
'cause i'm the one who showed you how
To do the things you're doing now.
He may feel all your charms.
Belly
He might hold you in his arms,
But i'm the one who let you in.
I was right beside you in the end.
Once upon a time,
You let me feel you deep inside,
But nobody knew, nobody saw.
Do you remember the way we cried?
I'm your toy.
I'm your old boy,
But i don't want no one
No, i wouldn't lie.
You know i'm not that kind of guy.
Once upon a time,
You let me feel you deep inside,
But nobody knew, nobody saw.
Do you remember the way we cried?
I'm your toy.
I'm your old boy,
But i don't want no one
But you to love me.
No, i wouldn't lie.
You know i'm not that kind of guy.

04. Department of Eagles - Love Me (Elvis Presley cover)

love me tender,love me sweet
never let me go
you have made my life complete
and i love you so

love me tender,love me true

all my dreams fulfilled

for my darling, i love you

and i always will

love me tender,love me long
take me to your heart
for its there that i belong
and well never part

love me tender,love me dear
tell me your are mine
ill be yours through all the year
till the end of time

05. Jessica Lea Mayfield - Words of Love (Buddy Holly cover)

Beatles
Hold me close and tell me how you feel
Tell me love is real
Words of love you whisper soft and true
Let me hear you say the words i long to hear
Darling when you're near
Words of love you whisper soft and true
Darling i love you

06. Ben Bridwell - Your Love Is Forever (George Harrison cover)

Sublime in the summertime, warm and lazy . . .
These are perfect days like Heaven's about here,
But unlike summer came and went -
Your love is forever,
I feel it and my heart knows
That we share it together.

Resigned to the wintertime's cold and dreary
Peering into fire flames, burning I know
That unlike winter came and went
Your love is forever
I feel it and my heart knows
That we share it together

I feel it and my heart knows you're the one
The guiding light in all your love shines on
The only lover worth it all
Your love is forever.

07. Kate Tucker - I'm on Fire (Bruce Springsteen cover)

Hey little girl is your daddy home
Did he go away and leave you all alone
I got a bad desire
Bruce Springsteen
I'm on fire
Tell me now baby is he good to you
Can he do to you the things that i do
I can take you higher
I'm on fire
Sometimes it's like someone took a knife baby
Edgy and ll and cut a six-inch valley
Through the middle of my soul
At night i wake up with the sheets soaking wet
And a freight train running through the
Middle of my head
Only you can cool my desire
I'm on fire

08. Rogue Wave - Maps (Yeah Yeah Yeahs cover)

pack up
i'm a stray
i'm not
oh say say say
oh say say say
oh say
wait.
they don't love you like i love you
wait.
they don't love you like i love you
maps...........
wait.
they don't love you like i love you
wait.
they don't love you like i love you
maps...........
maps...........
wait.
made off
don't stray
well my kinds
your kind
i'll stay the same
pack up
but don't stray
oh say say say
i'll say
wait.
they don't love you like i love you
wait.
they don't love you like i love you
maps...........
wait.
they don't love you like i love you
wait.
they don't love you like i love you
maps...........
maps...........
wait.
maps...........
maps...........
maps...........
maps...........
wait.
they don't love you like i love you
they don't love you like i love you
they don't love you like i love you
they don't love you like i love you
they don't love you like i love you
they don't love you like i love you
wait.
they don't love you like i love you
wait.
they don't love you like i love you
wait.
they don't love you like i love you
wait.
they don't love you like i love you
maps...........
wait.
they don't love you like i love you
wait.
they don't love you like i love you
maps...........
wait.
they don't love you like i love you

09. A.C. Newman - Take on Me (a-ha cover)

we're talking away
i don't know what
i'm to say i'll say it anyway
today's another day to find you
shying away
i'll be coming for your love, ok?

take on me

take me on

i'll be gone

in a day or two

in a day
so needless to say
i'm odds and ends
but i'll be stumbling away
slowly learning that life is ok.
say after me
it's no better to be safe than sorry
oh the things that you say
is it live or
just to play my worries away
you're all the things i've got to remember
you're shying away
i'll be coming for you anyway

10. Jem - Yellow (Coldplay cover)

coldplay-yellow
look at the stars; look how they shine for you 看著星星;看他們如何為你發亮
and everything you do 還有你做的每件事
yeah, they were all yellow 是的,它們全部黃色
i came along; i wrote a song for you 我向前;我為你寫了一首歌
and all the things you do 而且你做所有的事物
and it was called yellow 而且它叫做黃色
so then i took my turn 所以然後我依照順序
oh what a thing to have done 哦,已經做到什麼事
and it was all yellow 而且它全部黃色
your skin, oh yeah your skin and bones 你的皮膚;哦,你的皮膚和骨頭
turn into something beautiful 旋轉進入美麗的東西之內
do you know?你知道嗎
you know i love you so 你知道我愛你如此
you know i love you so 你知道我愛你如此
i swam across; i jumped across for you 我游過,為你跳過
oh what a thing to do 哦,做一件什麼事
cause you were all yellow 因為你全部黃色
i drew a line; i drew a line for you 我畫一條線,為你畫一條線
oh what a thing to do 哦,做一件什麼事
and it was all yellow 而且它全部黃色
and your skin, oh yeah your skin and bones 而且你的皮膚,是的,你的皮膚和骨頭
turn into something beautiful 旋轉進入美麗的東西之內
do you know?你知道嗎
for you i be myself try 就你而言,我自己嘗試
for you i be myself try 就你而言,我自己嘗試
it's true 是真的
look how they shine for you 看它們如何為你發亮
look how they shine for you 看它們如何為你發亮
look how they shine for?看它們為誰發亮?
look how they shine for you 看它們如何為你發亮
look how they shine for you 看它們如何為你發亮
look how they shine 看它們如何發亮
look at the stars看著星星
look how they shine for you 看它們如何發亮
and all the things that you do 還有你做的所有事

11. Richard Hawley - Early Morning Rain (Gordon Lightfoot cover)

in the early morning rain
with a dollar in my hand
and an aching in my heart
and my pockets full of sand
i'm a long ways from home
and i missed my loved one so
in the early morning rain
with no place to go
out on runway number nine
big 707 set to go
well i'm out here on the grass
where the pavement never grows
where the liquor tasted good
and the women all were fast
there she goes my friend
she's rolling out at last
hear the mighty engines roar
see the silver wing on high
she's away and westward bound
for above the clouds she flies
where the morning rain don't fall
and the sun always shines
she'll be flying over my home
in about three hours time
this ol' airport's got me down
it's no earthly good to me
'cause i'm stuck here on the ground
cold and drunk as i might be
can't jump a jet plane
like you can a freight train
so i best be on my way
in the early morning rain
so i best be on my way
in the early morning rain

12. Daniel Martin Moore - I Hear Music (Billie Holiday cover)

Frank loesser / burton lane
Billie Holiday
I hear music
Mighty fine music
The murmur of a morning breeze up there
The rattle of the milkman on the stair
Sure that's music
The singing of a sparrow in the sky
The perking of the coffee right near by
That's my favorite melody
You my angel, phoning me
I hear music
Mighty fine music
And anytime i think my world is wrong
I get me out of bed and sing this song

13. She & Him - I Put a Spell on You (Screamin' Jay Hawkins cover)

(Screamin' Jay Hawkins)
I put a spell on you
'Cause you're mine
Bi-a-do-ya, di-a-do-ya, dia-do-a, dia-do-a
You better stop the things you do
And I ain't lyin', no I ain't lyin'
Morrison Van
I can't stand it
Your runnin' around
You should know better mama
I can't stand it
Since you put me down
I put a spell on you
Because you're mine
(Instrumental)
Do I love ya
Do I love ya
Do I love ya
Oh my
And always care if you don't want me
I said I'm yours right now
I put a spell on you
Because, bi-a-doot, di-a-doot, di-a-doo
You're mine
(Transcribed by ear; corrections requested and welcomed!)

14. Lila Downs - My One and Only Love (Frank Sinatra cover)

the very thought of you makes my heart sing
like an april breeze
on the wings of spring
and you appear in all your splendor
my one and only love
the shadow's fall and spread their
mystique charms in the hush of night
while you're in my arms
i feel your lips, so warm and tender
my one and only love
the touch of your hand is like heaven
a heaven that i've never known
the blush on your cheek
whenever i speak
tells me that you are my own
you fill my eager heart with
such desire
every kiss you give
sets my soul on fire
i give myself in sweet surrender
my one and only love
the touch of your hand is like heaven
a heaven that i've never known
the blush on your cheek
whenever i speak
tells me that you are my own
you fill my eager heart with
such desire
every kiss you give
sets my soul on fire
i give myself in sweet surrender
my one and only love
love

⑹ 如何利用節日契機做好品牌營銷

中國傳統的各種節日，加上越來越多的西方泊來品，使得目前我國的節假日佔到全年的相當比例。眾多的節日給了消費者更多消費的理由，也給了企業更多營銷的機會。節日營銷有別於常規性營銷，因其呈現出集中性和規模性的特點，歷來被眾多企業視為黃金銷售時機。隨著年末聖誕、元旦及春節等假日的陸續來臨，各行各業的商家也開始摩拳擦掌，准備使出渾身解數，在即將到來的最大節日季展開一場營銷決戰，以獲得大的豐收。那麼節假日期間應如何開展特定的營銷策略以吸引消費者眼球和錢包，最終達到提升企業品牌與銷售的雙重目的？
一、創意為先，整合造勢
隨著越來越多的企業開始加入節日借勢營銷的大軍，這場戰役已經變得越來越難。為製造熱點在一系列節日營銷活動中突顯自己，准確地捕捉人們的節日消費心理，需要企業推出的活動和策略必須有獨特之處，才可能為節日中產品的銷售積累足夠的人氣和口碑。好的創意可以搶先吸引大眾的注意力，想別人未曾想，做別人未曾做的事情才能在大眾群體中引發震撼，而創意當然也要與實際時機相結合，與整體主題一致。
企業應該充分利用多種媒體渠道和平台的有效組合，引起包括媒介、消費者在內的社會各個角落對品牌的廣泛關注，同時發掘新的媒體運作形式形成強勢的輿論效應和傳播效果，為品牌的節日營銷造勢。在這樣一個整合營銷傳播時代，只有創新的勇氣、獨特的智慧加上整合營銷傳播才有勝出的可能。絕味食品作為休閑食品行業的新秀，在諸多新興媒體領域都有涉及，借力節日營銷，絕味推出的整合營銷策略在宣傳產品，提高產品銷量的同時，也大大的拓展了企業品牌的影響力。去年「十一」黃金周來臨之際，絕味聯手騰訊，展開了休閑食品企業與互聯網的新型異業合作，開啟了一場「愛絕味，玩痛快」的狂歡活動。消費者在絕味門店購買相應數額的絕味食品，就能得到一張刮刮卡，可以到絕味迷你站兌換道具，在線上玩歡樂系列的游戲，籌齊「歡樂國慶」四字燈籠，就可以贏得絕味、ipad等禮包獎品。此次絕味以創新的合作方式和新型營銷模式推出的活動一經開啟，就使得絕味門店來訪人數和產品銷量不斷攀升，成功的打贏了一場節日營銷的戰役。
隨著互聯網媒體的深入發展，微博和視頻成為了此時最受關注的新一代互聯網產品，由此產生的微博營銷和「微電影」也成為了時下熱門的營銷工具，吸引了不少企業的關注。今年的情人節，星巴克的「情人節你想在星巴克邂逅誰」的微電影就從各色的營銷方案中脫穎而出，利用一部優雅又精緻的微電影，推出了通過湊齊男女徽章免費送咖啡，為剩男剩女們創造溝通機會的情人節「月老」活動，做到了品牌、銷售雙豐收。各企業應緊隨時代潮流，充分開發和利用這些社會化媒體傳播的利器，挖掘網路病毒營銷的潛力，有效提升企業的品牌與銷量。
二、明確目標，突出主題
每個企業因為所賣的產品不同，其主體消費群體也不盡相同，在營銷中要覆蓋所有人群十分困難，而在特定的節日中，針對的目標消費者更加具有特定性，因此節日營銷必須有的放矢。
企業要想將品牌節日營銷做成功，就必須對其目標消費者的產品傾向性、節日消費行為，及對各種促銷方式的偏好程度、對相似產品的市場態度等進行深入的研究。巧克力品牌士力架，在2010年開始將「酷玩兒日」這一發源於俄羅斯的洋節日引入了中國市場，在這一天專門針對中國喜歡運動，喜歡娛樂，喜歡挑戰極限的年輕族群開展了一系列營銷活動，通過極限運動秀，搖滾樂隊演出等將品牌的聲音通過不同的渠道進行了有效傳播，在年輕潮流群體中打造了良好的口碑。
節日營銷一定要有一個明確的主題，主題首先一定要有沖擊力，讓消費者看後記憶深刻，其次要有吸引力，讓消費者產生購買產品興趣，而且不論是在廣告宣傳或其他媒體宣傳，還是終端的陳列和促銷活動，都要主題統一，突出，對消費者形成一種沖擊。主題的突出可以通過賣場的布置，特色的活動，產品的陳列，針對節日推出的的特色包裝，甚至是特色產品來表現，以打造節日氛圍為主。三全食品在09年閏五月，雙端午攜手這千載難逢的機遇面前，於端午節重磅推出以「兩個五月五，快樂1＋1」為主題的大型促銷活動，通過讓消費者分享龍舟粽，贏取雙重快樂好禮的方式吸引了眾多消費者的眼球，而在媒體以及終端等方面也對此次主題活動給予了全力的配合，用龍舟粽充分調動端午節的節日氛圍，相應推出的龍舟粽禮盒和龍舟粽禮箱也讓其銷量更上一層樓。
三、宣傳賣點節日化，品牌文化嫁接節日文化
節日營銷之所以與日常的營銷不同，就是因為它被放在了一些特定節日的大氛圍下，不同的節日有不同的節日文化，不同的節日消費者的節日消費心理也都會有所不同。
根據廈門美銳營銷策劃組的觀點:
節日的購物氛圍為企業和消費者都提供了與對方更親密接觸的機會，企業應該根據不同節日的不同文化氛圍，開展有針對性的節日營銷，充分挖掘和利用節日本身的文化內涵，並與自身經營理念和企業文化結合起來，這樣不僅可以吸引眾多消費者的關注，同時對企業良好品牌形象的樹立，以及品牌文化的宣傳與傳播也會有極大的促進作用。
百事在2012春節的節日營銷廣告戰役中，就緊緊抓住了「回家過年」這一與春節文化密切相關的應景話題，在廣告片中大打親情牌，演繹出了中國消費者最喜歡的溫情故事：春節了，在遠方的遊子無論在哪裡，做什麼，都有相同的目的地，那就是家。百事的「把樂帶回家」的廣告片一經播出便引起了公眾的共鳴，尤其在年輕群體中，很多人表示，今年過年一定要回家陪父母過年。百事的這一役不僅做到了成功的營銷，吸引了眾多媒體和大眾關注的目光，同時也將百事「年輕、向上、時代」的品牌形象，以及百事獨特的，有內涵的，賦有社會責任感和使命感的品牌文化傳遞給了大眾。節日化的宣傳賣點和品牌特有文化的注入使得商品變得更平易近人，銷售額自然是水漲船高，而對於消費者來說，這種蘊含了情感和文化元素的商品，在購買時的心情會更加有共鳴。這種加入人文情感的營銷方式在情感上滿足了顧客的消費心理和審美追求，減弱了宣傳方式本身的商業色彩，從而沖淡了消費者的對廣告的逆反心理，在一定程度上引起消費者的情感共鳴，這是企業在節日營銷中需要重點研究的一點。
在市場競爭日益激烈的今天，企業要想在節日營銷這塊大蛋糕中多分一塊，僅僅依靠產品與服務本身是不夠的。
酒香也怕巷子深，要想在節日營銷戰中拔得頭籌，企業必須要善於製造熱點，想別人之未曾想，整合所有資源與渠道平台，加強品牌的大眾輿論影響力，為品牌的節日營銷造勢。同時，企業更需明確目標，為節日營銷確立一個突出的主題，充分挖掘節日本身的文化內涵，並與自身企業文化結合起來，力求引起消費者的共鳴。如此，我們才能在節日營銷的戰役中取得品牌和銷量的雙贏！

⑺ 星巴克咖啡拍一個關於大中小杯的一個微電影叫什麼

袁成傑《幸福59厘米之小馬》

⑻ 羅永浩星巴克打臉的含義是什麼

相信很多人對羅永浩「打臉」的一段視頻記憶猶新，該片段出現在電影《幸福59厘米之小馬》中。

根據劇情，羅永浩在星巴克想點個中間杯型的咖啡，所以向女服務員點單中杯咖啡，結果女服務員會告訴他「對不起，先生，我們只有中杯、大杯、和特大杯。中間杯型的是大杯而不是中杯」。

星巴克一個升杯提醒能增加營收6570萬！每家店每天的客人數量在300名左右，推薦成功的比例大約為10%。也就是30名客人會改變初衷，增加消費金額。

如果按照每個客人都是增加最少的升杯消費（3元）來計算，一個門店一天的銷售額能增加90元。星巴克公開信息稱，2015年在中國的門店超過2000家，按照這個數字推算，光這一項，星巴克一年就能增加營業收入6570萬元。